Wisconsin LLC – LLC Radar https://llcradar.com LLC Formation Guide Fri, 21 Feb 2025 02:25:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://llcradar.com/wp-content/uploads/cropped-LLC-Radar-Icon-1-32x32.jpg Wisconsin LLC – LLC Radar https://llcradar.com 32 32 How to Form an LLC in Wisconsin https://llcradar.com/how-to-form-an-llc-in-wisconsin/ Mon, 07 Oct 2024 21:58:31 +0000 https://llcradar.com/?p=3602

Unlock the step-by-step process of forming an LLC in Wisconsin with our in-depth guide.Learn how to choose a distinctive business name, file Articles of Organization, appoint a Registered Agent, and secure an EIN.

Grasp Wisconsin’s unique regulations to ensure smooth business operations.

Forming a Limited Liability Company (LLC) in Wisconsin is an easy process, but it involves a few steps. 

Form an LLC in Wisconsin for $0 + state fee 

How to Form an LLC in Wisconsin

To form an LLC in Wisconsin for free + state fee, we have listed 3 options to consider: 

You can go online and visit the Wisconsin Secretary of State’s website and do it yourself or you can use the ‘free’ service from Incfile or ZenBusiness.

Want to Keep Things More Private? 

  • Northwest $39 + state fee  ‘Privacy by Default’

Our Top 3 Recommended Services

Northwest
Northwest R.A.
$39
Trusted by 3 Million Clients
Over 900 Employees
Registered Agent (Included)
Best Privacy Policy
Virtual Office, Business Phone
Bizee
Bizee
$0
1 Million+ Businesses Formed
Registered Agent First Year Free
Get a Virtual Office
No Hidden Fees
20 Years Experience
ZenBusiness
ZenBusiness
$0
300,000+ Businesses Formed
Worry-Free Compliance
Registered Agent $199
Business Website, Email
Get a Virtual Office

Steps to Form an LLC in Wisconsin for $0 (DIY Summary)

Here’s a brief step-by-step guide to help you through the DIY process, along with relevant links to official resources:

An LLC offers liability protection for its members while providing flexibility in terms of taxation and management.

Step 1: Choose a Name for Your LLC

The first step in forming an LLC in Wisconsin is to choose a unique and distinguishable name for your business. Make sure to check the Wisconsin Department of Financial Institutions (DFI) website to ensure that the name you want is available and compliant with the state’s naming requirements.

It’s also a good idea to reserve the name if you’re not ready to register your LLC immediately.

Learn more about choosing a name for your LLC from the Wisconsin DFI’s guidelines.

Step 2: Appoint a Registered Agent in Wisconsin

A registered agent is an individual or entity responsible for receiving legal documents, such as lawsuits and official correspondence, on behalf of your LLC.

In Wisconsin, you are required to have a registered agent who has a physical street address in the state. You can choose to be your own registered agent or hire a professional registered agent service.

Step 3: File Articles of Organization

The next step is to file Articles of Organization with the Wisconsin DFI. This document officially registers your LLC with the state.

You will need to provide information such as your LLC’s name, registered agent details, and the purpose of your business. You can file the Articles of Organization online or by mail.

Access the necessary forms and instructions for filing the Articles of Organization on the Wisconsin DFI’s forms page.

Step 4: Create an LLC Operating Agreement

While not required by Wisconsin law, it’s highly recommended to create an Operating Agreement for your LLC.

This legal document outlines the ownership and management structure of your business, as well as the rights and responsibilities of its members.

Having an Operating Agreement in place can help prevent disputes and provide clarity on how your LLC operates.

Consult an attorney or use an online service to help you draft an Operating Agreement that suits your LLC’s needs.

Step 5: Obtain an EIN

An Employer Identification Number (EIN) is a unique nine-digit number issued by the Internal Revenue Service (IRS).

You will need an EIN for tax purposes, opening a bank account, and hiring employees. You can obtain an EIN for your LLC by applying online through the IRS website.

Visit the IRS website to apply for an EIN for your Wisconsin LLC.

Step 6: Comply with Other Requirements

Depending on the nature of your business, you may need to fulfill additional requirements. For example, if you plan

to have employees or sell certain products or services, you may need to register for state taxes or obtain specific licenses and permits.

Research the specific requirements for your industry and comply with all applicable regulations.

For comprehensive information about various licenses and permits, visit the Wisconsin DFI website.

By following these steps, you can successfully form an LLC in Wisconsin. 

Disclaimer: This article provides general information and should not be construed as legal or professional advice. Always consult with a qualified attorney or professional service for specific guidance related to your LLC formation.

Extended Version

In Wisconsin, a record number of entrepreneurs have started their own businesses over the past year.

There are many business structures, but limited liability companies (LLCs), are the most popular. This article will help you learn how to create an LLC in Wisconsin. Continue reading to learn all you need to know about creating an LLC.

If you want to use an LLC service, visit our list of the best LLC services in Wisconsin.

Establishing an LLC in Wisconsin

There are a few things you need to do before you can form an LLC. This will make it easier to file paperwork and pay fees.

Check Name Availability

Your company may be able to register its name in another location, but that does not mean it will work in Wisconsin. Your LLC must be distinguished from other entities within the state. It’s always a good idea for a quick search of business names through the state website.

After you have confirmed your name is available, you may fill out a reservation application which will hold your LLC name for up 120 days. The filing fee is $15.

After you have chosen a name, it is a smart idea to register a domain. It’s also possible to set up social media accounts that you will use to market your business. Although a website domain and social media accounts are not required to create an LLC, they will help you secure the names that you desire and provide consistent branding.

Appoint a Registered Agent

You will need someone to act on your behalf as a registered agents and accept official documents. If you are a Wisconsin resident and have a business address in the state, you can either be the registered agent or a member (owner). This can be a cost-effective option for some.

These are the first steps to help you get started with your LLC setup in Wisconsin.

Register Your Wisconsin LLC

The Department of Financial Institutions requires that you file your LLC paperwork. You have the option to file your LLC paperwork online, or by mail. To file in person or by mail, you can download your Articles of Organization and Form 502. Instead, submit a Certificate Of Registration (Form 521). For expedited services, please note that the fee for submitting forms is $25.

The cost of submitting physical Articles of Organization paperwork is $170. However, the online process costs $130. To register an LLC in Wisconsin, foreign entities must pay $100

After You Form Your Wisconsin LLC

Registering your LLC successfully is only the beginning. There are many other steps you can take to maintain your business’s good standing and give it a solid foundation.

Make an Operating Agreement

Operating agreements are documents that provide information about how your LLC will operate. An operating agreement, for example, outlines the business’s structure and details each member’s financial obligations. Although it is not required by law to create an operating agreement, it is a good idea. This will avoid any confusion or misunderstandings regarding member roles, and give your business legitimacy and a sincere purpose.

Register for an Employer Identification Number (EIN).

Federal law requires that all LLC owners obtain an EIN. This helps the IRS track your tax filings. An EIN is required for all LLCs. However, single-member LLCs without employees can use the owner’s Social Security Number instead. An EIN has nine digits and is also known as a Federal Tax Identification Number or Federal Employer Identification Number. The IRS website can provide your EIN.

Annual Domestic and Foreign LLC Filings

Each year, both in-state and out-of-state LLCs must file reports to the Wisconsin Department of Financial Institutions (DFI). The Department sends forms to your registered agent each year and informs businesses when they are due. You can file online instead of filing physically. Annual report fees are $25. Foreign LLCs pay $80. Other annual costs may apply to your LLC. For example, if you have a business acting as your registered agent, you might be charged a fee.

Correction of Filing Mistakes

If you have completed your LLC registration and then realize that you made an error, please immediately submit Form 53, The Articles for Correction. To complete the document, you must use black ink and send a $40 check to the DFI.

Dissolution of your Wisconsin LLC

You can submit Form 510 or Articles to Dissolution if you decide that your LLC must be disbanded. Additional $25 is required for the expedition.

You can reach the Department of Financial Institutions directly if you have any questions about your Wisconsin LLC. You can call 608-261-9555 or email DFICorporations@dfi.wisconsin.gov

Most Frequently Asked Questions

What is a Limited Liability Company, or LLC?

A limited liability company can be described as a legal entity that is owned by and managed as a business. This company provides owners with the same level of liability protection as a corporation but allows for more flexibility in taxation and management.

What is the cost of forming an LLC in Wisconsin

For $170 if you submit paper paperwork, and $130 online, it costs to form a domestic LLC within Wisconsin. A Wisconsin out-of-state LLC registration costs $100

Can I be my own registered agent?

Yes, provided you are a Wisconsin resident and at least 18 years of age. A registered office must be established in Wisconsin. The registered office is where the registered agent conducts business. An LLC cannot be its own registered agent.

What tax flexibility can an LLC offer?

LLCs can be taxed in a variety of ways: as partnerships, sole proprietorships, C corporations, or S corporations. This allows LLC members to reduce their tax burden.

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Best LLC Services in Wisconsin: Pros, Cons, Reviewed, and Compared (February 2025) https://llcradar.com/best-llc-services-in-wisconsin/ Sun, 06 Oct 2024 11:59:33 +0000 https://llcradar.com/?p=7622

Best LLC Services in Wisconsin

Starting a Limited Liability Company (LLC) in Wisconsin offers a blend of asset protection, and simplicity. Finding the best LLC service to handle the paperwork is an attractive option for many entrepreneurs.

Choosing a top-rated LLC formation service can simplify the process, ensuring that your business complies with Wisconsin’s rules and regulations.

In this article, I review and compare the best LLC formation companies in Wisconsin, highlighting their features, benefits, and pricing plans.

The best LLC services have streamlined the formation process for you. This lets you focus on growing your business while leaving the Wisconsin SOS paperwork to the experts.

Best LLC Services

Top LLC Companies in Wisconsin

  1. Northwest Registered Agent (Best Overall)
  2. Bizee
  3. ZenBusiness
  4. LegalZoom

Although LLC formation services can be a great help, not all LLC formation services will be the same.

Some are better due to price differences, extras (or exclusions), and overall quality. You don’t have the time to sort through all of them.

We’ve done all the legwork for you and compared top LLC formation services. We have included important factors, such as cost and ongoing fees.

Best LLC Service in Wisconsin

The Best LLC Service in Wisconsin

We recommend Northwest Registered Agent.

Northwest is Best-In-Class: Some other LLC services maybe cheaper but those other LLC services may also sell your private data. Northwest is a professional firm with top-quality customer support and a client policy of ‘Privacy by Default’.

1. Northwest Registered Agent (Best LLC Service for Privacy)

Northwest Registered Agent, Office Building, Spokane, WA

Price: $225  $39

  • Based: Spokane, Washington
  • Experience: 20 Years
  • Size: 3 million clients, 900+ employees
  • 50 Offices in 50 States

My top pick for LLC formation service in Wisconsin is Northwest Registered Agent.

giphy-editors-top-pick

Northwest Registered Agent logo

Northwest provides business formations and registered agent services. Northwest has been providing LLC formation services for over 20 years.

Northwest Registered Agent, Google Business Profile

They are known for exceptional customer service and are the industry leader in registered agent services.

Wisconsin LLC formations with Northwest are discounted for our readers, just $39, and you also get a year of free registered agent service.

This keeps your start-up costs low. Northwest is our top choice, and it’s an LLC service that puts customer service above all else.

  • LLC Formation Plan: $225  $39
  • Registered agent service: $125 per year, but the first is completely free
  • Customer Support: Northwest assigns an account representative to each Wisconsin customer, ensuring they receive prompt and personalized service.
  • LLC Services: Northwest keeps the order form simple – no upsells clutter the process.
  • User Reviews: Google reviews are great. Reviews on 3rd-party review websites are mostly positive.

Northwest RA Pros and Cons

Pros

  • Industry-best customer support
  • Discounted pricing
  • Northwest has 50 offices in 50 states
  • US-based customer service
  • Registered Agent 1st year free with the business formation
  • Google reviews are a very positive 4.7/5
  • 900 employees, maintaining 3 million clients

Cons

  • I honestly haven’t found any yet

#2 Bizee (Best Budget LLC Service)

Bizee, Headquarters in Houston, TX

  • Based: Houston, Texas
  • Experience: 20 Years
  • 700,000+ formations

Bizee is another LLC service that has been in business for nearly 20 years. can be a great choice if you are concerned about start-up costs.

They offer free Wisconsin LLC filing and registered agent services for the first year. A “free LLC” may be good for some, but Bizee needs to make money somehow.

This can be done by upselling needed features at a lofty price.

If privacy is important to you, Northwest emphasizes customer privacy more than any other LLC service I know.

Bizee may not have as many bonus features as its competitors. Still, they offer all the essentials for an additional fee: filing an EIN and registering a DBA, filing annual reports, and others.

  • LLC Formation plans: $0, $199, $299
  • Registered agent service: First Year Free, then $119/year
  • Customer Support: Bizee recently increased its customer service team, which improved its response times. This is a significant improvement in their previous performance.
  • LLC Service: Everything is straightforward when ordering a package through Bizee. There are not a lot of pricey and confusing add-ons.
  • Customer Reviews: Mostly positive. Bizee has over 5,000. reviews on Trustpilot. More than 98% of 21,000+ Shopper Approved reviews are positive.

Bizee Pros and Cons

Pros

  • Register agent for free business formation
  • I like their prices and a 20-year history of experience
  • Excellent customer feedback

Cons

  • I don’t like that they are known for many upsells. It starts cheap but can add up.

#3 ZenBusiness (Best New LLC Service)

ZenBusiness personnel with skyline view of Austin, Texas in the background

  • Based: Austin, Texas
  • Experience: 6 years
  • ‘Worry-free gurantee’

ZenBusiness logo 400 x 209

Thanks to competitive technology and a dedication to affordability, ZenBusiness has one of the most affordable LLC services available.

Formations start at $0 plus the state fee. ZenBusiness provides Wisconsin registered agent services at an additional cost of $199/yr.

You can choose the Pro package ($199 annually) for a flat annual fee to get business formation, and an operating agreement template.

  • LLC Formation plan: Starting from $0
  • Registered agent service  $199 annually
  • Customer Support: ZenBusiness provides good customer service due to its smaller customer base and individual attention.
  • LLC services: ZenBusiness provides useful tools to track annual reports. However, the ordering process can be confusing.

ZenBusiness Pros and Cons

Pros

  • The ‘worry-free guarantee’ compliance feature
  • Great customer feedback and reviews on Trustpilot
  • Customer service 6 days a week

Cons

  • Mark Cuban is a spokesperson
  • ZenBusiness might outsource their registered agent service
  • Registered agent service is a $199 add-on with LLC formations
  • Only 6 years in business. Several competitors have more experience.

#4 LegalZoom (Best for Ongoing Legal Services)

LegalZoom Business landing page

  • Based: Glendale, California
  • Experience: 20+ years

Legalzoom logo

LegalZoom is a great way to get involved with a well-known brand.

LegalZoom was founded in 2001 and has grown to offer hundreds of services. LegalZoom is more expensive than the other Wisconsin LLC services listed in this guide.

LegalZoom is not the only option if you need a complete legal service. Rocket Lawyer is another option for LLC services and online legal services.

LegalZoom gets pricey after the add-ons.

  • LLC Formation plans: Starting at $0 plus state fee
  • Registered agent service $299/year.
  • Customer Support: LegalZoom is a large company, so its customer service may not be as personal as the other listed companies.
  • Easy of use: Many customers have complained that LegalZoom’s ordering process is confusing and lengthy. Numerous upsells are offered before you can choose your package.
  • User Reviews: Mixed. Most negative reviews are due to a misunderstanding of the ongoing fees and package offerings. Reviews have been improving though.

LegalZoom Pros and Cons

Pros

  • Millions of customers served
  • Support is available 7 days a week
  • 100% satisfaction guaranteed

Cons

  • Customer reviews are often negative but improving recently
  • LegalZoom is a premium brand, and they charge a little more than others

LLC Formation Lawyers in Wisconsin

If your business is particularly complex, or if you don’t mind spending $100s of dollars more and want the peace of mind that comes with having an experienced business attorney to form your business entity, you could hire a lawyer instead of a formation service.

My personal experence with LLC services

I have a personal story to tell

In 2008 I started a business and hired an attorney to do the LLC formation paperwork. I thought it would be complicated.

I paid $600 plus a $50 state fee to the lawyer in his office. The lawyer got on his computer, entered my name, and some basic information, and then printed out several pieces of paper and said “sign here and here”.

The whole process took about 10 minutes for $600. That same lawyer today probably charges $900 for these 10 minutes of work.

After that, I have only worked with online services.

LLC formation lawyers

LLC Formation Lawyers in Wisconsin

If your business is particularly complex, or if you don’t mind spending $100s of dollars more and want the peace of mind that comes with having an experienced business attorney to form your business entity, you could hire a lawyer instead of a formation service.

As I just mentioned, hiring an attorney is more expensive than using an online LLC service, but you will obtain a level of competence and experience that can only be provided by an attorney.

I evaluated a long list of Wisconsin business attorneys on AVVO’s website to find the most qualified LLC formation lawyers.

From Avvo’s list of “best reviewed” business attorneys in Wisconsin, these are my top five picks.


Tier 2 – Other Wisconsin LLC Companies

Swyft Filings

Swyft Filings logo

Swyft Filings was launched in 2012 and are one of the latest services for LLC formation.

Prices start at $0 + state fee. If you need an EIN and LLC operating agreement, the price is $199 + state fee. Swyft Filings charges $199/year for registered agent services.

MyCompanyWorks

mycompanyworks, logo

MyCompanyWorks has a basic LLC service package that costs $79 and includes assistance with Articles of Organization, Operating Agreement assistance, an online portal to store legal documents, compliance alerts, and assistance with registering with the Wisconsin Secretary of State.

They have maintained mostly positive reviews online. You will need to buy their premium package for $279 if you want a Wisconsin registered agent.

Inc Authority

Inc Authority logo
Inc Authority, like Bizee, allows you to file your company formation paperwork free of charge, but each offer comes at an additional cost.

Ask the “free LLC” if they plan to sell your private information. I believe the “Free LLC” is a gimmick just to get you in the door. Yes, their filing service is “free” plus the state fee.

You will need to buy their $399 basic package if you require assistance drafting an Operating Agreement or accessing an EIN.

You will also need to buy their premium $799 package if you want to receive express processing.

Tailor Brands

Tailor Brands

Tailor Brands is a bit different than the others on my list.

Like their name says, they build brands. Tailor Brands promotes itself as a comprehensive business formation service that provides a complete list of services to entrepreneurs, including compliance and LLC formation, logo design, and branding features.

Tailor Brands offers three formation plans.

Incorporate.com

Incorporate.com brand logo

Incorporate.com offers a $99 base package that includes very few services, similar to Rocket Lawyer or LegalZoom. They offer an online account and assistance in filing your Articles of Organization, and that’s nothing else.

CorpNet

CorpNet logo

CorpNet has been in business for over 20 years. They will file the initial LLC documents and provide compliance alerts to maintain good standing with the Secretary of State. All for $79.

MyCorporation

MyCorporation, logo

MyCorporation is owned and operated by the check printing company Deluxe Corp. Their LLC formation services are like many others on our list.

They charge $133 to prepare your Operating Agreement and process your Articles of Organization. Each additional, comprehensive service comes at an additional cost.

Incorporate Fast

Incorporate Fast, brand logo

Incorporate Fast offers Wisconsin LLC formation services at a low $99 price. This includes assistance with filing documents, assistance with filing them, and an Operating Agreement template.

They offer “same-day” filings. They will process and file your documents within 24 hours of receipt.

If you can upgrade to their $199 package, you get an EIN.

BizFilings

BizFilings logo

BizFilings, another Wisconsin LLC service provider, charges $99 for the basic package. This includes assistance in filing your limited liability company formation documents and a year of their registered agent services.

Like each of the LLC services, they have additional features for additional fees.

Rocket Lawyer

Rocket Lawyer logo

Similar to LegalZoom, Rocket Lawyer offers online legal services. They also offer LLC services such as registering an agent, filing your formation documents, and an online document storage portal.

If you like having access to ongoing legal assistance for a fee, Rocket Lawyer might be a good fit for you.

Active Filings

Active Filings

Active Filings is another LLC formation service, they are based in Dania Beach, Florida. Active Filings has been in business since 2001 but is still a small player in this industry.

According to the company website, they have only four employees.

Direct Incorporation

Direct Incorporation logo

Direct Incorporation offers the same LLC services that MyCorporation but includes a banking resolution as well as an Employer Identification number. They charge $174 for these services.

If you need an LLC operating agreement, you need to get the next package at $297. They also offer logo design, trademarks, a business website, and email.

InCorp

InCorp logo

InCorp costs $99. plus state fees to file your Articles of Organization. Registered agent services are $129 per year.

National Incorporations

Nationwide Incorporators

Nationwide Incorporators offers basic LLC filing services for $200, and for $475, you get an LLC operating agreement. You get to talk to an attorney.  Pricey!

SunDoc Filings

SunDoc Filings logo

SunDoc Filings has a $79 base package for filing your Articles of Organization. $70 for an EIN and $69 for an LLC operating agreement.


LLC Companies in Wisconsin: Our Selection Process 

Our Selection Method

This is how I found the best LLC service in Wisconsin.

I formed an LLC a few years ago and did a lot of research before doing so. Because I have spent so much time on this subject, I believe I am very capable of finding and recommending the best LLC formation services. I also recommend using a registered agent service rather than being your own.

How did I research and choose the best LLC service in Wisconsin?

My research approach included these four steps to select the best Wisconsin LLC formation service.

Step 1: Reviews

I began by analyzing the reviews of online customers for the top 19 LLC services in Wisconsin.

I spent many nights scrolling through the customer feedback on Trustpilot and Google Business Profiles (among other review websites) to discover which LLC services were new, which seemed questionable, and which were legitimate.

Step 2: Website Analysis

Once I had a good idea of who I could trust, I could go to their websites and see exactly what they offered.

To find out who offered what products or business services, I looked through pricing pages and looked at detailed breakdowns.

Step 3: Talking with real customers

Online customer reviews are only one way to learn. To truly understand the experience of using a service, it is important to talk to the people who use it.

I sought out the opinions of customers who I had recommended to me over the years in order to get a clear understanding of Wisconsin LLC services. I wanted to know how easy the system was, how helpful and polite their support staff is, and how fast they process applications.

This direct feedback from customers helped me to see which promises were fakes and which were legitimate.

Step 4: Talking with their Sales Team

The last step was to talk to their sales team to find out how difficult they were with upsells.

I asked several questions that a first-timer would. Then I waited to see how many times I was encouraged to get additional services.

My Testing and Rating Criteria for Wisconsin LLC Services

While I was completing my investigative analysis, I was constantly evaluating these LLC formation services on the basis of these four aspects.

1: Features and Services

There are many steps involved in starting an LLC. If you have read at least half of the above, you will know this. Fill out and file your Articles of Organization. You will need an EIN to open bank accounts. Choose a premium registered agent in  to get an address in Wisconsin. And a lot more.

To ensure you get as many completed projects as possible when you invest your money, I first assessed each LLC formation company on the business and product services they offer.

2: Pricing

I checked if they charge extra for a lot of pricey add-ons that are not mentioned at first. I liked the very clear services and upfront with everything. The best value LLC formation services rose to the top.

3: Ease of use

It’s a good idea to sign up for a business formation service that offers a variety of products at a reasonable price without any trouble navigating their system.

I created an account with each Wisconsin LLC formation service and attempted to register my fictional LLC. This was to ensure that all the systems were easy to use and simple to navigate.

4: Customer service

I was not satisfied with my customer service experiences after the recent corporate trend to outsource customer support to unaffiliated phone centers. These representatives know little about the service they are supporting and the laws and regulations that it is subject to.

I did my best to test their customer service teams to determine the quality of their business formation services.

I sent them polite questions, called them to inquire about obvious information, and jumped onto their online chat portals.

I also complained about inappropriate things. I wanted to know how they dealt with my comments and requests and how fast it took for them to reply.

Conclusion Wisconsin LLC Formation Services

Best LLC Services in Popular States

Conclusion: My Findings for the Best Wisconsin LLC Service

My investigative analysis resulted in my picking Northwest Registered Agent as the best LLC service for Wisconsin.

 

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Best Wisconsin Registered Agent Services Review (Feb 2025) https://llcradar.com/best-registered-agent-wisconsin/ https://llcradar.com/best-registered-agent-wisconsin/#comments Sun, 06 Oct 2024 02:28:31 +0000 https://llcradar.com/?p=7094

Best Registered Agents in Wisconsin

Running a business in Wisconsin calls for a good Wisconsin registered agent – an essential partner who handles your service of process notices, compliance-related documents, and official government correspondence. 

Hiring an incompetent Wisconsin registered agent can lead to significant expenses, both financially and otherwise.

An unsuitable Wisconsin registered agent may overcharge for their offerings, mishandle your sensitive data, and potentially expose it to hackers.

Such negligence can result in legal complications, putting you at risk of personal litigation.

After evaluating more than 43 registered agent services in Wisconsin, I have ranked the top 16 and provided detailed evaluations of the top 6 picks.

Below are my recommendations for the best Wisconsin registered agent services.

List of Registered Agents in Wisconsin (My Top Picks)

Best Registered Agent Services. Woman with a laptop searching online for the best registered agent services.

Wisconsin registered agent service

Compare the Top Wisconsin Registered Agents

#1 BEST
Northwest R.A.
$125
3,000,000 Clients
900+ Employees
Registered Agent Free 1/yr with Formation
Best Privacy Policy
Best Customer Service
Family-Owned Business
Multi-State
Bizee
$119
1 Million+ Businesses Formed
Registered Agent Free 1/yr with Formation
Virtual Office
No Hidden Fees
Since 2004
Less Expensive Than Others
Multi-State
ZenBusiness
$199
300,000+ Businesses Formed
Worry-Free Compliance
Registered Agent $199
Business Website, Email
Offers Many Features
Multi-State

My Personal Experience With Registered Agents

My Personal Experience With Registered Agents

Back in 2007, I had a small business in a state that I did not live in and I needed a registered agent to collect the mail for me. I signed up with LegalZoom as my first registered agent service.

The relationship was complaint-free for a solid three years. But around 2010, I began noticing their prices were edging towards the steep side compared to other options on the market.

I decided to make the switch to Northwest and boy, am I glad I did! From the get-go, the interaction was personal.

The first time I dialed their number, a real, live human answered – a delightful change. It was a Northwest representative who greeted me with such a pleasant voice, and from that point on, their service has been nothing short of exemplary.

I like Northwest but whoever you choose, I hope this article will assist you in choosing the right registered agent for your business. 

If your Wisconsin LLC has not yet been formed, you can receive one year of registered agent services for no cost if your LLC is formed with Northwest Registered Agent ($39 + state fees).

Best Wisconsin Registered Agent Service

The Best Wisconsin Registered Agent

They offer everything you need to start your LLC and Registered Agent services. This company has been helping small businesses start and grow for over 20 years.

1. Northwest Registered Agent (Best Premium Registered Agent)

Northwest Registered Agent's office building in Spokane, WA.

Price: $125

Northwest Registered agent

giphy-editors-top-pick

First is Northwest Register Agent. This Wisconsin registered agent company offers a more premium registered agent service.

Northwest provides free mail forwarding with its registered agent service, and the importance of client privacy is expressed in their motto, ‘Privacy by Default’, a core part of the company’s service.

Visit Northwest Registered Agent

Northwest Pros and Cons

Pros

  • Industry-best customer support
  • Family-owned business
  • 900+ employees, 3 million clients
  • Reasonable pricing
  • Northwest has 50 offices in 50 states
  • US-based customer service
  • Volume discounts available
  • Registered Agent 1st year free with the business formation
  • Google reviews are a very positive 4.7/5

Cons

  • I can’t find any worth mentioning

Northwest Registered Agent is our recommendation. They offer everything you need to start your LLC and Registered Agent services. This Wisconsin registered agent has been helping small businesses grow and start for over 20 years.

Northwest offers a 100% error-free guarantee. This guarantees outstanding customer service, extraordinary services, and prices that match. Northwest Registered Agent is a great option for your business if data privacy and customer support are important to you.

The outstanding customer service is the calling card of Northwest Registered Agent. Northwest does not outsource its support to a call center with untrained representatives.

Northwest offers one-year registered agent service in Wisconsin with a $39 business formation.

Northwest offers volume discounts on registered agent services. They’ll reduce your rate by $125 to $100 per year if you need service in more than five states. They also have strong customer reviews and free annual report reminders.

2. Bizee (Best Value)

Bizee Houston

Price: $119

Bizee’s biggest claim to fame is its free business formation service. This includes a year of Wisconsin registered agent service. Bizee is only one part of their offerings. Let’s see what else they offer.

Visit Bizee

Bizee Pros and Cons

Pros

  • Register agent for free business formation
  • I like their prices and 20-year history of experience
  • Excellent customer feedback

Cons

  • I don’t like that they are known for many upsells. It starts cheap but can add up.

Bizee has over 30,000 reviews online. This makes them a top choice for registered agent service in Wisconsin. We are unaware of any other company that receives this many reviews and the same high-quality feedback as Bizee.

Bizee can be a bit pushy with upsells. Bizee offers many add-on options, which will be a reminder to you several times as you go through their order process.

Bizee has been in business for almost 20 years, and they have assisted with forming over 500,000 businesses.

3. ZenBusiness (‘Worry-Free’ Compliance )

ZenBusiness Registered Agent. ZenBusiness personnel with image of Austin, Texas in the background.

Price: $199

zenbusiness logo

We love ZenBusiness in many ways. ZenBusiness offers a great deal if you aren’t yet forming your Wisconsin LLC/corporation. They will create your business entity and provide a full year of Wisconsin registered agent services for $199 This combination of features is at an unbeatable price!

Visit ZenBusiness

ZenBusiness charges $199 annually for ongoing registered agent services in Wisconsin. Let’s look at the pros and cons of ZenBusiness, and then talk about how they can impact your decision.

ZenBusiness Pros and Cons

Pros

  • I like the price point of $199
  • I like the “worry-free guarantee” compliance feature
  • Great customer feedback
  • Strong customer service

Cons

  • ZenBusiness might outsource the registered agent service
  • Wisconsin registered agent service is a $199 add-on with LLC formations
  • Some competitors have more experience than others.

Although the $199 price tag for Wisconsin registered agent service is not the lowest, it is still very affordable. ZenBusiness offers a $199 package which includes an annual report service. This is a great deal.

ZenBusiness has received over 8,200 online reviews. Nearly all of these were positive. This gives them one of the highest customer satisfaction ratings in the industry. ZenBusiness also has a knowledgeable and helpful customer service department that can answer any of our difficult questions.

While ZenBusiness is a newer service. They have less experience than many competitors, including LegalZoom and Northwest. ZenBusiness is one of Wisconsin’s best registered agent services.

4. LegalZoom (Best Legal Services)

LegalZoom registered agent, LegalZoom's website, registered agent page

Legalzoom logo

LegalZoom has many similarities to Rocket Lawyer. However, it is a large company that serves millions of customers and charges a high price for Wisconsin registered agent services. LegalZoom’s rates are almost double those of Rocket Lawyer and three times that of ZenBusiness.

Visit LegalZoom

LegalZoom Pros and Cons

Pros

  • Millions of customers served
  • The longest hours of support in the industry
  • 100% satisfaction guaranteed

Cons

  • Customer reviews are often negative but improving recently
  • I don’t like LegalZoom’s very high prices

I liked LegalZoom’s 100% customer satisfaction guarantee. It is much more robust than many other companies refund policies. They also have the longest customer service hours in the industry, with nine hours of availability on weekends and 14 hours on weekdays.

LegalZoom’s extremely high cost of registered agent service is a problem. LegalZoom does not offer registered agent services as part of its business formation packages. This means that the value propositions for other options in this guide are significantly better than LegalZoom.

5. Harbor Compliance (Best Multi-State Compliance)

Harbor Compliance

Price $99

harbor Compliance, best registered agent service

Harbor Compliance is, in fact, a more premium service when it involves business formations. They only offer this service to large enterprises.

They offer outstanding value in registered agent service and have one of the lowest national prices we’ve ever seen. Are they worth the effort?

Harbor Compliance charges $89-$99 per year for Wisconsin registered agent service, depending on the state. This is a great price point. They offer volume discounts for service to multiple states or prepay for multiple years.

Harbor Compliance was founded in 2012 and is one of the newest companies in this sector. Harbor Compliance is a new company that has been around since 2012. They have served over 10,000 clients and are a rising star in the industry.

Harbor Compliance Pros and Cons

Pros

Harbor Compliance offers a great price and reminds you of annual reports well before the due date. This is a nice bonus for registered agents. Harbor Compliance has received high reviews from clients and even offers volume discounts.

Cons

We only found 100 reviews online, so while their reviews are very high quality, they are not as numerous.

6. InCorp

InCorp Home Page

Price: $129

InCorp logo

InCorp may be the best option for you if you are looking for the lowest prices for nationwide registered agent services. The base rate is quite high, but you can get your annual cost down to $87 with volume discounts.

InCorp will only charge $129.95 for a year of registered agent services. InCorp will offer deep discounts if you are willing to prepay additional years of registered agent service.

InCorp is America’s fourth most popular registered agent service provider, with over 125,000 customers.

InCorp was established in 1998 and began offering registered agent services in 2001. They have served thousands of customers across the country since then.

InCorp Pros and Cons

Pros

Their prepaid discount system allows you to access some of our lowest prices for registered agent services.

They have a high volume of clients, making them one of the country’s most sought-after registered agent providers.

Customers also receive a compliance calendar and their EntityWatch program, which monitors your business for identity theft signs.

Cons

InCorp only has a handful of reviews online. Their average rating is not very high. Their LLC formation service costs $99.

Other Wisconsin registered agents

There are many registered agent services available in Wisconsin. The top 6 that I just mentioned above are the most popular options. However, I want to highlight a few other services available in Wisconsin.

7. Rocket Lawyer Review

Rocket Lawyer logo

Rocket Lawyer is a cheaper option than LegalZoom. Registered agent service is a small part of their product offerings. They also offer online legal services, including talking to an attorney, documents, and ongoing legal services.

You can get a physical address in Wisconsin for $149 to ensure state mail forwarding. Rocket Lawyer also accepts service of process on your behalf, but they offer fewer services and lower customer support than Northwest Registered Agent.


8. SunDoc Filings Review

SunDoc Filings logo

SunDoc Filings offers basic Wisconsin registered agent services at $159. This includes service of process and forwarding legal documents from the Wisconsin Secretary of State.

There is also no dedicated customer support system such as ‘Corporate Guides’ offered by Northwest Registered Agent.


9. Swyft Filings Review

Swyft Filings logo

Swyft Filings provides registered agent services for your Wisconsin LLC or business for $149. Not nearly as good as Northwest’s best-rated customer service.


10. CSC Review

CSC logo

CSC, aka Corporation Service Company, is a premium Wisconsin registered agent service that costs $299 per year. They don’t have any premium features, except that you must pay the state fees to change your Wisconsin registered agent.

You could easily switch to Northwest Register Agent and save money. CSC has a long history; they are just another option to consider when shopping for an Wisconsin registered agent.


11. Registered Agents Inc. Wisconsin

Registered Agents Inc.logo

Registered Agents Inc. costs $200 and includes the same features as Northwest Registered Agent at $125: online account access and compliance alerts that keep you in good standing with the Wisconsin Secretary of State.


Additional Wisconsin Registered Agents to Consider

Legalinc

LegalInc logo


URS Agents

URS Agents logo


Cogency Global

Cogency Global logo


First Corporate Solutions

First Corporate Solutions logo


LegalCorp Solutions

LegalCorp Solutions logo


What does a Wisconsin registered agent do?

An Wisconsin registered agent is an individual/business entity that has been appointed by an Wisconsin LLC/corporation to receive tax and legal documentation such as service or process of process and compliance documents.

A registered agent does a variety of small tasks, but they have a greater role that is more important. They act as the link between your company and the state in which you do business.

Service of Process

First, the registered agent must be designated as the recipient of any tax documents or legal documents that are sent by Wisconsin.

For legal matters, the registered agent must be present in order to receive the hand-delivered service of process (SOP) paperwork about legal proceedings against your company.

The registered agent must then effectively report the delivery to your company and forward the documents.

They should agree on a set of procedures for receiving and delivering these documents. They should decide whether documents will be sent by the registered agent to the business via email, mail, or fax.

Wisconsin Business Compliance

A registered agent can also help ensure your business is current and compliant with all state-required continuing maintenance filings.

Each state has its own laws about maintenance filings, usually annual reports or franchise tax payments.

These rules can change at any moment, so your registered agent must keep up-to-date in order for your business to remain in good standing with the state and avoid fines or dissolution.

How to choose an Wisconsin registered agent

There are two options for choosing an Wisconsin Registered Agent. You can either appoint someone internal that you know or hire a professional registered agent.

You can also be your own registered agent. It is better to have a professional service do this job. It doesn’t cost very much, and you know they will get the job done for the year.

Internal Registered Agent

The registered agent can be any member of the LLC, including yourself, or an employee. Your home or office address will become the Registered Agent’s address. Each LLC must share its principal office address and mailing address with the state’s public online system.

Hiring a registered agent service will be easier as you can use the registered agent’s address as a postal address.

A Registered Agent Service

Professional registered agent services are available for a reasonable cost of around $100 – $299 per year. This will ensure that your business is represented by the best possible service provider.

We have listed the top registered agent services in Wisconsin. They can take care of the job for you.

Choose an Wisconsin Registered Agent

These are some things to keep in mind when selecting a registered agent.

  • Service Fee: Since many states require that formal businesses have registered agents, it is important to choose the best-registered agent. A registered agent can be hired for between $99 to $300 per year. This is a very small price to pay when you consider the time savings.
  • The experience and tenure in business of a registered agent: You want the registered agents to have established and tested procedures for handling documents. Registered agent services should be in operation for a while. They have the experience and ability to handle all of your documentation.
  • State Jurisdiction Limit: To reduce the administrative burdens of dealing with multiple registered agent providers, it is best to use one registered agent in each state. Our recommended registered agents are available in each of the 50 states.
  • Follow-up and Monitoring Services: You want to get the most up-to-date information from your registered agent as quickly as possible, so you are fully informed about all statutes, rules, and regulations that affect your company.

Wisconsin: How do I appoint a registered agent?

The LLC can appoint the registered agent at the time of the Wisconsin Certificate of Organization. You can do it online or by mail. Appointing a registered agent is free of charge. Only the state filing fee must be paid.

Our Selection Process

Our Selection Process. Man researching registered agents on a laptop

Here is how I determined the best registered agents in Wisconsin to help you form your LLC.

When researching information about Wisconsin registered agent services and comparing their respective packages, I’ve been there myself. When I needed to find the best registered agent for my business website, I searched for a good service.

For my website to receive mail and process service, I needed a street address that was available during normal business hours. I needed compliance alerts to keep my businesses in good standing before the Secretary of State.

In conversations with small business owners, entrepreneurs aspirants, and friends who own online businesses, I discovered that not everyone has the time or patience to search from website to site for the best Wisconsin registered agent service provider.

However, many required registration agents. They would rather choose the first registered agent available and pay less to avoid this frustrating process.

My knowledge helped me and my colleagues make informed decisions about Wisconsin registered agent services. It surprised me that my advice would be trusted and make the business formation experience easier for many people who read my website.

How I Chose the Best Wisconsin Registered Agents

I began with over 10 service providers. After a four-part screening process, I narrowed down the list to 4. I selected my top four best services based upon my four key evaluation steps.

My First Step: Reviews

I began by reading and gathering reviews, the honest voices of thousands of people like me. I was overwhelmed by reviews on TrustPilot, Facebook, and Better Business Bureau that would allow me to classify them according to different criteria (ease of use, affordability, customer service, privacy protection, taxes, fees, etc. ).

I was able to identify obvious frauds and misleading offers.

My 2nd Step: Website Analysis

After I had eliminated illegitimate providers, I went on to examine the websites of the remaining corporations in order to gain a better understanding of what they stand for, how authentic their advertising is.

I was particularly interested in optimizing their products, services, customer support, company experience, and any recognition they had received.

My 3rd Step: Talking with actual customers

Websites and sales teams can tell you about the company, but customers will tell you how they deliver it. Are they efficient? Are they efficient? Are they polite? Are they polite?

Online reviews may fill in some gaps, but most reviews are written by people with overwhelmingly positive experiences. This can distort your perspective. Talking to current customers will give you a better picture.

I reached out to people I had helped to find a registered agent and new visitors to my website looking for one. It was great to hear their stories.

This allowed me to get a comprehensive and complete picture of each service.

My 4th Step: Talking to the Sales and Marketing Teams

I talked to each company’s sales staff to complete my research. After collecting all complaints, files, and reviews, I asked tough questions about their failure to meet customer expectations.

Many companies will simply ignore negative reviews. Others will explain that they have incorporated feedback and improved their operations.

This was the last step that separated the average and the exceptional.

Best Registered Agents: Popular States

My Rating and Review Criteria

Four key aspects influenced my selection for the best registered agent to represent your Wisconsin LLC.

#1: I Checked the Services and Features

The company’s available services and features were the first things that I evaluated. Other factors, such as cost and ease of use, customer support, etc., don’t really matter if a company doesn’t offer the required services that Wisconsin registered agents expect. I reviewed the different companies as a shopper and consumer would.

My own needs for finding a good registered agent were considered. I asked myself, is this a registered agent service that I would be comfortable working with? Do they provide the features that I need for my business?

These were the aspects I considered:

  • Is the registered agent able to give you access to online documents? Or do they mail them to your Wisconsin registered street address?
  • Is the registered agent able to alert you about compliance dates and filing deadlines for annual reports? Or does the registered agent only give your LLC or business a calendar?
  • Is there a privacy guarantee provided by the registered agent?
  • Is the registered agent also able to provide an affordable LLC formation service, or is their LLC formation service any good?
  • Is the registration agent responsible for filing and paying state fees?
  • You have the option of filing the change online or mailing the form.
  • Is the registered agent willing to accept the service of process?

Registered agents offering the most Wisconsin registered agent services were ranked at the top, while those with fewer offerings were placed near the bottom or in the middle.

#2: I Checked the Pricing

While most people jump to the pricing, it is important to consider the product’s value. This factor can vary greatly from one Wisconsin registered agent to the next. For a good registered agent, expect to pay $125 to $299 per year. Brand names like LegalZoom charge $299 per year, but most people in the registered agent industry know that the best service and privacy is from Northwest, and they charge an affordable $125 per.

#3: I Checked the Ease of Use

Your time is valuable when you start a company or LLC here in Wisconsin.

The ease of signing up was my next factor. The easiest, most efficient, and least intrusive systems rose quickly to the top of my list. If a company asked me to move from one document to another in a slow system, I gave them one of my lowest ranks.

#4: I Checked Their Customer Service and Support

All customers require support and assistance, no matter how easy, intuitive, and user-friendly a system may be. While not all business owners are tech-savvy, every Wisconsin business owner should have a registered agent they can trust.

In choosing the right agent to represent a business or LLC within Wisconsin, I considered customer service as the final factor.

I assessed Wisconsin registered agent services based on whether they could efficiently and quickly resolve customer problems with highly-trained and experienced representatives. Wisconsin registered agents are not required for small businesses or limited liability companies in Wisconsin. They should be able to answer your calls and provide generic answers quickly.

Conclusion

Wisconsin registered agents play a critical role in your company’s legal compliance. Although these tasks seem simple, if done incorrectly, they can lead to significant fines and even the possibility of your company being disbanded by the state.

Although you can always replace your registered agent later, it is important to choose the right registered agent for your company from the beginning. To ensure that nothing goes wrong, you should also monitor your compliance standing.

Wisconsin Registered Agent FAQs

How can I find a good registered agent in Wisconsin?

There are many registered agent services in Wisconsin. We recommend Northwest Registered Agent.

What is the cost of a registered agent in Wisconsin?

A registered agent service typically costs between $99 and $299.

Is a registered agent required in Wisconsin?

Wisconsin law requires all LLCs, corporations, and nonprofits to elect and maintain a registered agent and registered office.

Should I be my own registered agent or hire a service?

A registered agent service provider can be a great investment in your time, privacy, and peace of mind.

Do I need a registered agent to represent my Wisconsin business?

Small businesses should hire an Wisconsin registered agent.

What is the cost of changing my registered agent?

Depending on how many states you have to do business with your LLC, it can cost between $0 and $50 to change your registered agent.

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How to Do a Business Name Search in Wisconsin 2025 https://llcradar.com/business-name-search-in-wisconsin/ Sat, 05 Oct 2024 14:18:13 +0000 https://llcradar.com/?p=4823 Business Name Search in Wisconsin

Selecting the right name is an essential first step for your Wisconsin LLC, requiring you to ensure the name’s availability. This process is vital to avoid infringing on existing business names and intellectual property rights within the state.

Our Wisconsin LLC name search guide offers essential tips on checking LLC name availability in Wisconsin, reservation, and registration, helping you secure a unique and compliant business identity efficiently.

How to Search Business Entity Names in Wisconsin

Wisconsin Business Entity Name Search

To search for business name availability in the state of Wisconsin, you can follow these steps:

  1. Visit the Wisconsin Department of Financial Institutions (DFI) website, which handles business registrations in the state: https://www.wdfi.org/.
  2. On the DFI website, navigate to the “Businesses” section or look for a specific page related to Wisconsin business name availability search or registration.
  3. Look for a search tool or database provided by the DFI to check the availability of the business name you’re interested in. This tool allows you to search for existing business names and check if the name you want is already registered.
  4. Enter the desired business name into the search tool and initiate the search. The database will display any existing businesses with similar names or exact matches.
  5. Review the search results to see if the business name you want is already registered or if there are similar names that may cause confusion.
  6. If the name you want is not listed in the search results or is sufficiently distinct from existing businesses, it is likely available for registration. However, it’s advisable to consult with legal professionals or experts to ensure compliance with all relevant regulations and to verify the availability of the name.
  7. If the name you want is already registered or deemed unavailable, you will need to choose an alternative name that is unique and not already in use.

Please note that while these steps provide a general overview, it’s essential to refer to the official Wisconsin Department of Financial Institutions website for the most up-to-date and accurate information on business name availability in the state.

Wisconsin business name search
Wisconsin LLC Name Search

Business Name Search in Wisconsin: You can use the Wisconsin Business Entity search to find out if a preferred name for a business in Wisconsin is available.

You can also use this search to locate information about an existing business. Business owners can visit the Secretary-of-State (SOS) website to search for names and assist with administrative tasks.

Wisconsin Business Search for Name Availability

Wisconsin Entity Search

To form an LLC within Wisconsin, you must search the SOS website for names available.

You must follow specific guidelines when choosing a name to your LLC.

To find out if the name that you are interested in using is already being used by another company in the state, start with a search. Two businesses cannot have the same name in Wisconsin. It is important to verify that the URL for that name is available.

You will likely need it to create a website. You can purchase the domain name ahead of time if you are concerned about other people using it.

To search for name availability, visit the Financial Institutions section (DFI) website. Type your desired name into the search bar and perform a search. If you receive a message that the name is not being used by any other business, it can be used for your LLC.

Wisconsin Name Search by Business Entity

A name search can also be used to locate a business entity that is in existence.

  • The legal status of the business (DIS-dissolved, etc.
  • The address of the business
  • The Registered Agent’s Address
  • Filing history (date of the most recent annual reports)

This search allows business owners to find Certificates in Good Standing and submit required reports for their LLC.

You can search for a business entity on the SOS website by entering your Wisconsin business name, or an advanced search. To ensure accurate results, you should enter as much as possible of the name and as many keywords as possible when using the simple name search.

These results will give you a preview of information about the business, including:

  • Name of the business
  • Identification number (not EIN).
  • Type of business (LLC PLLC or LP, etc.
  • Date was incorporated
  • Status current with the SOS

To view detailed information about the business, select the matching name. This includes everything above and any filing requirements.

You can search for the name of your business to view details about your LLC. Once you have found the right LLC, click on it to see details, file any reports, request certificates, and update information for your registered agent.

Information not available

The following information will not be found when you search online for a business entity:

  • Employer Identification Numbers (EINs/FEINs)
  • Names of the members of the LLC
  • Numbers for the business
  • Trademarks and DBAs (Tradenames).
  • Information about state taxes
  • Names of business owners
  • Information about any partnership (GPs).

Year-End Corporate Filings

Remember that year-end reports filed for businesses are only effective for 90 days. A document that is filed before December 29 will become effective on January 1st, three days after it was filed. However, this will only occur if the document has been filed in its entirety.

A new effective date will be given if the document needs to be returned for revisions. Keep in mind, however, that offices will be closed for the holidays on New Year’s Day and December 25, 2018.

You can create an LLC, or any other type of organization (corporation or partnership), to change or create. For filing, you will need to contact

The Corporation Section of The Division of Corporate & Consumer Services within the DFI. This department will also be responsible for licensing any out-of-state companies that wish to do business in Wisconsin.

File Changes and Contact Information

Wisconsin emai Contact Information

The Department of Financial Institutions will not accept cash payments for filing or copy services but will accept personal checks, cashier’s checks, and money orders.

Although businesses can still visit the department to file their paperwork, they are encouraged to use this website to simplify the process and make filing more efficient.


Here are the contact details for the Department of Financial Institutions.

Wisconsin Department of Financial Institutions | Contact

Mailing Address

Wisconsin Department of Financial Institutions
4822 Madison Yards Way
Madison, WI 53705

Physical Address

Wisconsin Department of Financial Institutions
4822 Madison Yards Way
Madison, WI 53705

Hours: Monday-Friday, 7:45 a.m.-4:30 p.m.

EmailDFISecretary@dfi.wisconsin.gov

Phone: (608) 261-9555


Register Your Wisconsin Business Name

Your LLC name can be reserved in Wisconsin for up 120 days before you register it. This allows you to prevent other businesses from registering the name until your turn.

You can make name reservations by mailing to the Wisconsin Department of Financial Institutions. The filing fee is $15.


Additional Steps

1. Trademark Search 

WI Entity Name Trademark Search

When searching for a business name, it’s important to note that availability doesn’t necessarily mean the name is free to use if it’s already a registered trademark.

To avoid potential complications down the line, it’s wise to conduct a thorough trademark search using the Trademark Electronic Search System before finalizing a business name.

2. Choose a Registered Agent

After you have chosen an LLC name that is distinctive and unique, you can now choose your LLC’s Registered Agent.

3. Check if the Domain Name is Available

To check if a domain name is available, you can follow these steps:

  1. Go to a domain registrar website, such as GoDaddy.com or Namecheap.com.
  2. In the search bar on the homepage, type in the domain name you want to check.
  3. Click on the search button to see if the domain name is available or not.
  4. If the domain name is available, you will be prompted to purchase it. If it’s not available, the registrar will suggest some alternative options or you can try a different domain name.

4. Check if Social Media Name is Available

Check if a social media name is available for a new business name

5. Register Wisconsin Business Entity

When you complete the required documents for filing a new business entity, you then register your business and business name with the state. The state of Wisconsin will either approve your business name or reject it.

If you hire a good LLC service like Northwest Registered Agent, ZenBusiness or Bizee, these LLC services have business name tools available for you to do a quick search.

6. Register an Employer ID Number (EIN) With the IRS

An Employer Identification Number (EIN) is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify businesses and other entities for tax purposes.

7. Create a Brand Logo

Creating a business logo involves several steps. There are affordable online services that can design a logo for you and assist with the process.

Define your brand: Before you start creating a logo, you need to define your brand’s personality, values, and mission. This will help you create a logo that accurately represents your brand.

8. Write a Business Plan

Writing a business plan involves a comprehensive process that covers various aspects of your business, including the industry, market research, marketing and sales strategies, financial projections, and more.

9. Open a Business Bank Account in Wisconsin

A bank account is generally required for a new Limited Liability Company (LLC) or corporation to separate personal finances from business finances and to establish a clear record of business transactions.

Note that the specific requirements for opening a bank account for an LLC may vary depending on the bank and state where you are located. It’s best to contact the bank you plan to use to inquire about their specific requirements.

Wisconsin Business Name Availability Search FAQs

  1. What is the importance of conducting a business entity name search in Wisconsin? A business entity name search in Wisconsin is crucial for ensuring the name you choose for your business is unique and not already in use or too similar to an existing business. This step is vital for legal compliance and avoiding potential trademark or name infringement issues.
  2. How can I perform a business entity name search in Wisconsin? You can conduct a name search using the Wisconsin Department of Financial Institutions’ online search tool. This allows you to search their database for existing business names and check the availability of your desired name.
  3. Is there a fee to search for business names in Wisconsin? Generally, conducting a basic search for business name availability on the Wisconsin Department of Financial Institutions’ website is free. However, fees may apply for more detailed reports or official documents.
  4. What steps should I take if my desired business name is already taken in Wisconsin? If your chosen business name is unavailable, you will need to select a different name that is unique and complies with Wisconsin’s naming rules. It’s recommended to have a list of alternative names to streamline the process.
  5. Can I reserve a business name in Wisconsin before forming my entity? Yes, Wisconsin allows the reservation of a business name for a specified duration. This involves submitting a name reservation application and paying a reservation fee, as specified by the Wisconsin Department of Financial Institutions.
  6. What are Wisconsin’s specific guidelines for naming a business entity? In Wisconsin, your business name must be distinguishable from other registered entities. Additionally, specific business types, such as LLCs or corporations, must include a designation (like ‘LLC’, ‘Inc.’, etc.) in the name. The state’s guidelines provide more details on restricted or prohibited words.
  7. How do I ensure my business name adheres to Wisconsin’s legal requirements? To ensure your business name meets Wisconsin’s legal requirements, review the naming guidelines provided by the Department of Financial Institutions. Additionally, consider a trademark search to avoid potential legal issues.
  8. What are the next steps after finding an available business name in Wisconsin? Once you confirm that your business name is available, you can proceed with registering your business entity by filing the necessary formation documents and paying any associated fees with the Wisconsin Department of Financial Institutions.
  9. Is it possible to use a different name than the registered business name in Wisconsin? Yes, you can use a ‘Doing Business As’ (DBA) name in Wisconsin. However, you must ensure that the DBA name is properly registered and does not conflict with existing registered business names.
  10. How current is the information in the Wisconsin business name database? The Wisconsin business name database is regularly updated, reflecting new registrations and changes. For the most current information, it’s advisable to conduct your search close to the time you plan to register your business.
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